コレクション: Pretend Play Toys

 – Where Imagination Takes the Lead

From teddy bear check-ups to deep-space adventures, our Pretend Play collection is packed with open-ended fun for curious minds and busy little hands. Featuring beautifully crafted toys from QToys, Tender Leaf Toys, and Mentari, this range invites children to step into any role they can dream up.

Open-ended and imaginative play isn’t just “cute” — it’s a powerhouse for development. As children create their own stories, they’re building deep focus, language skills, problem-solving abilities, emotional intelligence, and social confidence. They practise empathy by caring for a “patient,” negotiate rules during pretend games, and stretch their creativity with block cities in ways no battery-operated toy can match.

Set up a clinic with a wooden doctor’s kit, host a high-seas fishing trip, or pilot a space voyager vehicle across far-flung galaxies. Watch storytelling skills, fine motor control, and independent thinking blossom — and yes, you might even score a few quiet minutes to drink your coffee while it’s still warm.